67 Pall Mall Verbier

67 Pall Mall Verbier is the Alpine club in a group of private members' clubs founded by wine lovers for wine lovers. It sits in the mountains above the Valais, Switzerland's largest wine region, and holds what the group describes as the broadest wine list in Switzerland.

It is a lifestyle club rather than a professional network, which is why it appears in the broader section of this directory.

Who joins

Wine enthusiasts among Verbier's residents and its winter and summer visitors, which in practice means an internationally mobile membership. Verbier draws a concentrated seasonal population of wealthy families from across Europe and beyond, and the club serves that traffic.

How membership works

As with the group's other clubs, membership is global rather than local. Joining any club in the group makes you a member of all of them, currently London, Singapore, Verbier, Hong Kong, Beaune, Melbourne and Shanghai, with Bordeaux opening, plus future locations.

That is the point to take away if you are looking at the three 67 Pall Mall entries in this directory: they describe one membership, not three.

Verbier does not publish its own rates, taking applications through a form instead. London publishes a full schedule and is the best public guide to the group's pricing, though the Alpine club's terms will differ. Ask the membership team.

What members get

A members' lounge, clubroom and terrace, modern European cooking alongside club staples, and a gym running regular classes, which is a sensible thing to have in a ski resort and unusual in a wine club. A concierge in the village handles arrival and departure logistics, which matters more than it sounds in a mountain resort during the season.

The wine list is the reason to come. Sitting above the Valais vineyards gives the club a natural claim on Swiss wine, a category most international collectors know poorly because so little of it leaves the country.

For a family office reader, the practical case is the same as for the group generally. If your family already spends time in Verbier, this is a base you can use there and in seven other cities on one membership. If you do not, this particular club is not a reason to join, and the London or Singapore entries describe the same membership from a location you may use more.